What ad spend level justifies AMC?

Technically, AMC is free. Practically, you get value once monthly ad spend crosses ₹3L and you have 5+ active campaigns across Sponsored Products + Brands. Below that, Amazon's standard reporting is usually enough. Above ₹20L/month, AMC becomes essential — there is too much going on to attribute accurately without it.

Do I need a data engineer?

Not with eVanik. Our 12 pre-built audience templates and 20+ SQL query library cover 90% of what most brands need. For custom analysis, our data team can write and run queries for you. If you do have a data engineer, they can write custom SQL directly in the AMC console using our templates as starting points.

How does eVanik provide AMC access?

We are an Amazon Ads Partner with AMC access. Indian brands onboard through our partner relationship rather than Amazon's direct enterprise channel. Setup takes 48-72 hours including Amazon approval, audience import and first queries running.

Does AMC work for brands not registered with Brand Registry?

Amazon Marketing Cloud access requires Amazon Ads investment — Brand Registry is not strictly required, but most AMC customers are Brand Registered for the broader ad features. If you are considering AMC, Brand Registry is usually a good idea anyway.

Can I export AMC data to my own BI tool?

Yes. AMC results can be exported as CSV. eVanik also supports direct sync to Google BigQuery, Amazon Redshift and Snowflake for customers with existing BI infrastructure.

How long does it take to see ROI from AMC?

4-8 weeks typically. The first insight comes quickly (NTB rate, cart abandoner size) but the compounding ROI — audience-to-campaign feedback loops — takes 60-90 days to show up in ACoS / TACoS trend lines.

What are the most common AMC mistakes?

Running queries without a hypothesis (drowning in data), building audiences too narrow to be useful (sample sizes below 1,000 cannot be targeted), and not feeding AMC insights back into Sponsored Products bid strategy. Our onboarding prevents all three.

India's #1 Amazon Developer Partner — Trusted by 10,000+ Sellers | ₹1098 Cr+ Recovered

India's #1 Amazon Developer Partner

Start Free

Payment Reconciliation

Effortless payment reconciliation to ensure accuracy and recover missed earnings.

Shipping Reconciliation

Accurate shipping reconciliation to identify discrepancies and recover lost funds.

Inventory Recon (Own Warehouse & FBA)

Seamlessly reconcile inventory across your warehouse and FBA for precise stock management.

FeedBAKER (For Amazon)

Effortless payment reconciliation to ensure accuracy and recover missed earnings.

Automatic Repricer

Dynamic pricing to stay competitive and maximize margins.

Report Center

50+ business reports in one place with custom exports.

Vendor Retail Programme

Manage vendor retail operations with automated procurement and invoicing.

B2B Invoicing

Automated B2B invoice generation with GST compliance.

AI Chatbot (Ask eVa)

AI-powered chatbot for instant support, queries, and automated assistance, enhancing your customer experience.

Integration with all major e-commerce marketplaces

Effortlessly integrate with all major e-commerce marketplaces for seamless operations.

Mobile App for Returns Management

Simplify returns management with our intuitive mobile app for quick and efficient processing.

Multi-User SaaS Platform

Collaborate seamlessly with team members on a secure, scalable SaaS platform for efficient business management.

Chrome Extension

Boost productivity with our Chrome extension for quick access to key features and seamless integration.

Search Insights

Gain valuable insights with share of search data to optimize your product visibility and marketing strategies.

Content Monitor

Track and optimize product listings with real-time content monitoring for enhanced visibility and performance.

Reviews & Ratings

Monitor and analyze reviews and ratings to enhance customer satisfaction and improve product performance.

Availability Tracking

Monitor product availability and assortment in real-time to ensure optimal inventory levels and market presence.

Pricing Monitor

Track pricing and promotions in real-time to stay competitive and maximize sales opportunities.

AI-Powered Features

AI Recommendations Beta

AI-powered recommendations to optimize pricing, inventory & operations.

eVa AI Actions Beta

Automated AI-driven actions for repricing, alerts & issue resolution.

Action Center Beta

Centralized exception & action management across all channels.

Smart Restock Beta

AI-powered restock predictions with demand-based restocking.

Demand Forecast Beta

Predict future demand with monthly trends & SKU-level forecasts.

Fee Audit Beta

Catch fee overcharges, verify rate cards & recover hidden marketplace fees.

RTO Intelligence Beta

Reduce RTO rates with COD analysis & state/pincode breakdowns.

Blogs

Stay informed with expert articles, tips, and updates on e-commerce, automation, and business optimization.

FAQs

Find answers to common questions and get quick solutions to help you make the most of our platform.

Knowledge Base

Access detailed guides, tutorials, and troubleshooting resources to maximize the value of our platform.

Developers / API

Explore API documentation, integration guides, and developer resources to seamlessly connect and customize our platform.

Support

Get expert assistance and resolve issues quickly with our dedicated support team, available to help you every step of the way.

Success Stories

Explore customer testimonials and case studies to see how businesses are thriving with eVanik solutions.

Marketplace Payment Cycle

Learn about marketplace payment cycles and how to manage your finances effectively.

GSTR-1 Reporting

Simplify your GST compliance with automated GSTR-1 reporting and filing.

All prices exclude 18% GST

Blue

500 orders · 3 channels

₹10,000

≈ ₹3,333/mo

Bronze

1,000 orders · 3 channels

₹18,000

≈ ₹6,000/mo

Silver

3,000 orders · 6 channels

₹27,000

≈ ₹9,000/mo

Gold

6,000 orders · 8 channels

₹42,000

≈ ₹14,000/mo

Platinum

12,000 orders · Unlimited channels

₹60,000

≈ ₹20,000/mo

Diamond

20,000 orders · Unlimited channels

₹98,000

≈ ₹32,667/mo

Professional

30,000 orders · Unlimited channels

₹1,20,000

≈ ₹40,000/mo

Enterprise

Unlimited orders · Unlimited channels

₹1,90,000

≈ ₹63,333/mo

About us

Contact via WhatsApp

Signup Login

eVa

Powered with eVanik AI

eVa

Hi there!

My name is eVa!

How can I help you?

Start Chat

⚡ Powered by eVanik AI

AMC for Indian Brands · No Enterprise Minimums

Amazon Marketing Cloud for Indian Brands — What It Is & How to Start

Your AMC data, finally unlocked — without a data team. 12 no-code audience templates, 20+ SQL query library, cross-marketplace attribution. Free assessment.

12 no-code audience templates — clone in minutes, no SQL required

20+ pre-built SQL query templates for NTB, path-to-conversion, incrementality

Cross-channel attribution across Amazon + Flipkart + Meesho

AMC access at ₹3L+/month ad spend — no enterprise minimums

Trusted by brands advertising on

What is Amazon Marketing Cloud?

Amazon Marketing Cloud (AMC) is Amazon's clean-room data platform. It gives you SQL-queryable access to event-level data about your ad impressions, clicks, views, and purchases — across Sponsored Products, Sponsored Brands, Sponsored Display, DSP, and organic. All with customer-level privacy preserved through query output thresholds.

In plain terms: AMC is where you answer questions that your Sponsored Ads console cannot. Things like: “How many customers saw my Sponsored Brands ad and then bought through a Sponsored Products click?” Or: “What is the incremental revenue from my DSP campaigns vs what would have happened anyway?”

For Indian brands that are serious about Amazon Ads — above ₹3L/month spend — AMC transforms advertising from a campaign-by-campaign optimization game into a customer-journey-level strategy exercise. The brands that use it well compound advantages every quarter. The brands that do not use it are optimizing ACoS while their competitors are optimizing NTB, LTV and incrementality.

Why Indian Brands Do Not Use AMC Yet

The barriers are real — and solvable.

🔒

AMC is Gated Behind Enterprise Spend

Amazon's own AMC team onboards brands starting at ₹20L+/month ad spend. If you are a ₹5-15L/month brand, you are locked out — even though AMC would help you most at that stage.

🧩

Raw AMC Requires SQL Expertise

AMC's power lives in SQL queries against event-level Amazon data. Most Indian brand teams do not have a data engineer — and hiring one for AMC alone is not worth it.

🙈

You Are Flying Blind on Incrementality

Without AMC, you cannot answer: “Did my ad cause the sale, or would it have happened anyway?” That blindness leads to overspending on branded search and underspending on category discovery.

How eVanik Makes AMC Accessible

AMC's full power, without the enterprise thresholds or the data-engineering dependency.

🎯

12 Pre-Built AMC Audiences

Cart abandoners, high-LTV customers, competitor-brand shoppers, Subscribe & Save churned, Prime Day lapsed, brand-new customers, and 6 more. Clone templates, adjust parameters, push to DSP or Sponsored Display in one click.

📊

20+ SQL Query Templates

Copy-paste-ready queries for new-to-brand rate, ASIN overlap, path-to-conversion, view-through attribution, frequency capping analysis, placement efficiency, cross-channel incrementality. Run them in AMC console or directly from eVanik.

🔄

Audience Sync to DSP

Export AMC audiences to Amazon DSP and Sponsored Display campaigns in one click. No CSV downloads, no manual re-uploads. Audiences refresh daily based on your rules.

🌐

Cross-Marketplace Attribution

Combine AMC insights with Flipkart and Meesho ad data in a single dashboard. Track customer journeys that span marketplaces — the only India-focused platform that does this.

📈

NTB Reporting Out of the Box

What percent of your ad-attributed revenue comes from new-to-brand customers? Essential for measuring whether ads are driving incremental growth or just harvesting existing demand.

🏢

No Enterprise Minimums

eVanik partnership gives you AMC access from ₹3L/month ad spend. Amazon's own managed AMC typically starts at ₹20L+. We bridge that gap for Indian brands that are mid-scale but data-serious.

5 Real AMC Use Cases

Anonymized outcomes from eVanik AMC customers in India.

Beauty brand grows NTB from 23% to 47%

A D2C beauty brand on Amazon India identified through AMC that 77% of their ad-attributed sales were going to existing customers. We built an audience excluding past buyers and ran Sponsored Display against it — new-to-brand share jumped from 23% to 47% in 90 days without increasing ad spend.

Home & Kitchen brand cuts wasted DSP spend by 34%

AMC analysis showed a home & kitchen brand that 34% of DSP-attributed sales were going to customers who had already added the product to cart in the last 7 days — cannibalized cart recovery. We shifted that budget to competitor-brand audiences and lifted incremental revenue by 28%.

Electronics brand finds untapped cross-sell

AMC overlap analysis showed that 41% of customers who bought their flagship earbuds also bought a charging cable within 30 days. We built a cross-sell audience in AMC and ran Sponsored Display targeted specifically at earbud buyers for the cable SKU — ACoS dropped from 32% to 11%.

Apparel brand recovers ₹18L from lapsed Subscribe & Save customers

AMC identified 12,400 customers who had active Subscribe & Save subscriptions 6-12 months ago but had since churned. A Sponsored Display winback campaign reactivated 9% of them, driving ₹18L incremental revenue in 60 days.

Grocery brand quantifies Sponsored Brands assist value

AMC path-to-conversion analysis showed 38% of Sponsored Products sales were preceded by a Sponsored Brands impression within 7 days. Without AMC, the brand was about to cut SB spend because of its 42% ACoS — in reality, SB was driving ₹42 of SP sales for every ₹1 it appeared to lose.

Transparent Access — in Rupees

AMC Starter

₹19,999/month

Brands at ₹3-10L/month ad spend

12 pre-built audiences
20+ SQL query templates
Monthly strategy review
Email support

AMC Pro

Custom

Brands at ₹10L+/month ad spend

Everything in Starter
Custom SQL query development
DSP + AMC integration
BigQuery / Redshift sync
Weekly strategy calls

See full pricing breakdown →

Free AMC Resources

🎯

12 AMC Audiences Without SQL

Pre-built audience templates for cart abandoners, high-LTV buyers, competitor shoppers and more.

💻

20 AMC SQL Query Templates

Copy-paste library covering NTB rate, ASIN overlap, path-to-conversion and more.

⚖️

DSP vs AMC — Which Do You Need?

The clearest side-by-side comparison, written for Indian brands.

Book Your Free AMC Readiness Assessment

30-minute call with our AMC team. Walk away with 3 specific insights from your Amazon Ads data.

Request Assessment →

Frequently Asked Questions

AMC is a measurement and audience-building platform — a clean-room data warehouse. DSP is an ad delivery platform. AMC tells you what happened and who to target; DSP is how you reach them. They are complementary. Read our full comparison: /blog/amazon-dsp-vs-amc.