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Real P&L · SKU Level · Every Channel

The Only Profit & Loss Your Accountant Will Actually Trust

Sellers using Amazon's in-built calculator or Excel templates overestimate margins by 10-15%. Every hidden marketplace fee, every storage charge, every return cost, every ad rupee — eVanik pulls them all into a single SKU-level, channel-level, real-time P&L so you finally see the truth of your e-commerce business. No surprises. No quarter-end shocks. No loss-making SKUs flying under the radar.

100+

Fee types tracked

SKU × Channel

Granularity

Eva AI

Margin insights

Real-time

Auto-refresh

Calculate ROI
✓ Amazon✓ Flipkart✓ Myntra✓ Meesho✓ AJIO / JioMart / TataCLiQ / Nykaa✓ Shopify / WooCommerce
eVanik profit and loss dashboard showing revenue, COGS, marketplace fees, net profit, margin percentage and kill list for SKU-level profitability
Live P&L dashboard

The Margin Lie

Why Your Current P&L Is Off By 10-15%

Amazon's Revenue Calculator, Flipkart's seller profit calculator, the Excel sheet your CA sends — they all miss the same expenses. Industry studies confirm sellers routinely overestimate net margins by 10-15% on manual tools. Here's what slips through the cracks:

💸

Amazon Sponsored Ads (PPC)

ACoS looks fine, but TACoS (total ad cost / total revenue) is what actually eats your margin. Most sellers have no visibility at SKU level.

🏬

Storage Fees Spike 3× in Q4

FBA storage rates more than triple October-December. Send inventory early for festive season and you pay premium storage for weeks before sales spike.

↩️

Return & RTO Costs

Reverse shipping, restocking fee, unsellable inventory, refund admin — all absorbed silently. Not in the "sale minus commission" math.

📦

Inbound Shipping & Labeling

Inbound freight, FBA prep, barcode labels, pallet charges — all pre-sale costs that vanish from Excel P&Ls.

🎫

Promotional Rebates & Coupons

Deal-of-the-day percentages, Prime Day discounts, coupon funding — split between you and Amazon in ways your settlement report rarely makes clear.

💰

Long-Term Storage Surcharges

Inventory sitting over 181 days triggers penalties. Sellers find out only when the next settlement arrives lighter.

🧮

GST Input Leakage

ITC missed on commission invoices not verified against GSTR-2B. Silent margin drag of 1-2% per month.

📉

Gateway & Collection Fees

Payment gateway fees on Flipkart and Myntra, collection fees on Amazon — per-order deductions that compound across 10,000+ orders.

55-70%

Gross margin benchmark for healthy e-commerce (2026 industry data)

25%

Median contribution margin across 7-8 figure D2C brands

20-30%

Healthy net margin target for FBA sellers (anything <15% is fragile)

20% / 80%

20% of your SKUs typically generate 80% of profit. The rest may be losing money.

The Compute Engine

Every Cost, Every SKU, Every Channel — Real Net Profit

eVanik's P&L engine aggregates 100+ fee types pulled directly from marketplace settlement reports and matches them to your orders at SKU × Channel granularity. This is the math your CA has been asking for.

The Real Net Profit Formula

Revenue

Order value ex-GST

All Costs

• COGS (unit cost)• Commission / Referral• Shipping / FBA Weight• Closing / Fixed Fee• Pick-Pack / Easy Ship• Technology Fee• Storage (incl. Q4 peak)• Ad Spend (SP/SB/SD)• Return & RTO Cost• Reverse Shipping• Payment Gateway Fee• Promo Rebates• TCS / TDS (194-O)• Gift Wrap / Prep• Recovery Charges

Output: Net Profit (₹), Net Margin %, Contribution Margin %, RTO-adjusted Margin, Break-even price, Per-SKU P&L, Per-Channel P&L — all visible at order level, day level, month level, year level.

Product P&L table showing SKU-wise revenue, COGS, marketplace fees, net profit, margin percentage and return rate

Product P&L table — every SKU, every metric, sortable

Fee-Level Fidelity by Marketplace

Amazon

Referral, FBA Weight Handling, Technology Fee, Closing Fee, Pick Pack, Easy Ship, Gift Wrap, Promo Rebates, Shipping Holdback, TCS/TDS (IGST/CGST/SGST split)

Flipkart

Commission, Fixed Fee (tier-based), Collection Fee, Pick & Pack, Installation, Franchise Fee, Customer Shipping, Reverse Shipping, SPF, TCS, TDS

Meesho

Meesho Mall Fees, Reverse Shipping, Recovery Charges, Fixed Fees, TCS (×1.18 GST multiplier)

Myntra

Commission (with GST), Fixed Fee, Payment Gateway Fee, Pick & Pack, Shipping, Logistics Deductions, TCS (state-split)

Ads

Sponsored Products, Sponsored Brands, Sponsored Display, Flipkart PCA, standalone ad spend — allocated per-SKU via ASIN/SKU match

Kill List · Unique to eVanik

The SKUs Quietly Destroying Your P&L — Surfaced Automatically

Every seller has them: SKUs that look like bestsellers by revenue but lose money on every unit once returns, ads and fees land. eVanik's Kill List auto-flags every SKU with negative margin and ≥5 units sold in the period, and tells you exactly how much each is costing you.

Kill List — Negative Margin SKUs (Last 90 days)

3 SKUs draining ₹10,690 from net profit

Action Required
SKUUnitsRevenueFeesNetMargin

FASH-TSH-BLK-M

Cotton Black T-Shirt (M)

142₹56,800₹31,640-₹6,040-10.6%

HOME-CUSH-BGE

Beige Linen Cushion Cover

87₹26,100₹13,920-₹3,810-14.6%

KITCH-PAN-24

Non-stick Pan 24cm

56₹44,800₹19,040-₹840-1.9%
Eva AI recommends: (1) Pause Sponsored Ads on FASH-TSH-BLK-M — negative margin + high ad spend (2) Increase MRP of HOME-CUSH-BGE by ₹35 or negotiate supplier cost (3) Move KITCH-PAN-24 to self-ship to save ₹45/unit FBA fee.
Stop the bleeding in days, not quarters

Most sellers find these SKUs only at year-end when it's too late. eVanik surfaces them every morning. Brands using Kill List typically eliminate 5-12% of unprofitable revenue in the first month — often adding 3-5 percentage points to net margin instantly.

Recommended actions per SKU:

  • ✓ Raise MRP or re-negotiate listing price
  • ✓ Negotiate supplier cost / find alternate vendor
  • ✓ Pause PPC spend on negative-margin SKUs
  • ✓ Switch fulfillment model (FBA → Self-Ship)
  • ✓ Bundle with high-margin SKU as an add-on
  • ✓ Discontinue and clear via liquidation

See all Eva AI recommendations →

Auto-generated action plans for every margin issue

Channel-Level Truth

The Same SKU Makes Money on Amazon, Loses on Flipkart. Now You Know.

Different commission rates, different shipping zones, different tier fees, different ad intensity. A SKU can have 28% net margin on Amazon and -4% on Flipkart — and most sellers have no idea. Cross-channel P&L settles the debate.

Channel comparison dashboard showing revenue, orders, net profit and margin percentage across Amazon, Flipkart, Myntra and Meesho

Channel comparison dashboard — one view, all channels

What you finally see with channel-level P&L

Which marketplace is your real profit engine

Not the one with the highest revenue — the one with the highest net contribution after every fee, return and ad rupee.

Which SKUs to pull from which channels

The same product often deserves different MRPs across channels. Without channel-P&L, you cross-subsidize losers with winners.

Where to scale ad spend vs pull back

Amazon TACoS at 8% might be healthy. Flipkart PCA at 14% on the same SKU could be burning cash. Now you see it.

True channel mix for bank / investor decks

Gross revenue mix ≠ net profit mix. Channel P&L gives you the board-ready number.

Revenue ≠ Profit — the per-order truth

The Channel-wise Revenue & Order Metrics view lets you compare gross sale volumes against net profit side-by-side. Every marketplace gets a fair audit.

  • ✓ Orders, Gross Sale, Net Sale, Settlement, Fees, Ads, Net Profit, Margin %
  • ✓ Period comparison (this month vs last, YoY)
  • ✓ Filter by SKU, warehouse, category
  • ✓ Export to Excel / PDF for CFO review
Channel-wise revenue and order metrics view comparing Amazon, Flipkart, Myntra, Meesho gross sale vs net profit

Eva AI — Built In

AI-Generated Margin Insights You Can Act On Today

Every morning, Eva AI scans your P&L, spots the biggest margin drivers and drags, and pushes 2-3 specific recommendations to your dashboard. No dashboards to read. No analysts to hire. Just the decision.

💡

Eva AI Insight

Margin compression alert

Your net margin dropped from 24% to 18% in the last 30 days. Primary drivers: Flipkart commission on SKU HOME-DECOR-LMP increased from 12% to 17% (category re-classification). Amazon FBA storage fee climbed 3.2× entering Q4 window.

🎯

Eva AI Insight

Channel optimisation

SKU APPR-KURTA-RED performs at 31% margin on Amazon but -6% on Flipkart. Recommend pausing Flipkart listing or raising MRP by ₹120. Projected margin recovery: ₹38,400/month.

🧨

Eva AI Insight

Ad ROAS warning

14 SKUs are in negative net margin despite high ad spend. Pause Sponsored Products on these until supplier cost or MRP is adjusted. Eva AI has queued the pause action — approve to execute.

📈

Eva AI Insight

Hero product flag

SKU ELEC-EB-NOISE is your highest-contribution product (₹2.4L margin this month). Recommend increasing ad spend 35% and inbound inventory +40% ahead of projected demand spike next month.

THE PROBLEM

Spreadsheets Cannot Keep Up with Multi-Channel Selling

Managing profit and loss across Amazon, Flipkart, Myntra, and other marketplaces with manual spreadsheets is a recipe for missed costs and inaccurate margins. Hidden marketplace fees, return charges, and shipping overcharges silently eat into your profits every single day. eVanik's ecommerce P&L software automates the entire process so you always know your true profitability.

Automatic aggregation of revenue and costs across every sales channel.
SKU-level profitability breakdown including marketplace fees, shipping, and returns.
Real-time dashboards that replace error-prone spreadsheets.
GST-compliant profit loss statements for audit-ready reporting.

See it in Action

eVanik Profit & Loss Dashboard

Why eVanik Is the Smartest eCommerce P&L Software for Online Sellers

Key Benefits

Multi-Channel P&L Aggregation

Multi-Channel P&L Aggregation

Consolidate profit and loss data from Amazon, Flipkart, Myntra, Meesho, and all your sales channels into one unified dashboard automatically.

SKU-Level Profitability

SKU-Level Profitability

Drill down to individual product profitability across every channel, factoring in all costs from commissions to returns.

Automated Margin Calculation

Automated Margin Calculation

Let eVanik calculate gross and net margins in real time by automatically accounting for marketplace fees, shipping, and advertising costs.

Real-Time Dashboard

Real-Time Dashboard

Access live P&L data anytime with intuitive dashboards that update as transactions happen across your channels.

Hidden Cost Detection

Hidden Cost Detection

Uncover hidden marketplace charges, penalty fees, and unexpected deductions that silently erode your profit margins.

GST-Compliant Reports

GST-Compliant Reports

Generate audit-ready, GST-compliant profit and loss statements that integrate seamlessly with Tally Prime and Zoho Books.

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Unleash the Power

Drive growth with powerful automation and AI insights for smarter product management

Here is

Four Simple Steps to Real-Time Profit & Loss Visibility

1

Connect Your Channels

Link all your marketplace and e-commerce accounts to eVanik via simple API integrations in minutes.

2

Auto-Fetch Financial Data

eVanik automatically pulls sales, returns, fees, commissions, and payout data from every connected channel.

3

AI-Powered Analysis

Our intelligent engine calculates true profitability by mapping every cost to its corresponding sale at the SKU level.

4

Actionable P&L Reports

Get clear, exportable profit and loss reports with insights to optimize margins and eliminate unprofitable products.

Features

Comprehensive Features to Empower Your Business

Channel-Wise
P&L
Compare profitability across all your marketplaces side by side.
Product
Margins
See exact margins for every SKU after all costs are accounted for.
Cost
Breakdown
Detailed breakdown of fees, shipping, returns, and ad spend per product.
Trend
Analysis
Track profitability trends over time to spot seasonal patterns.
Export
Reports
Download GST-compliant P&L reports in Excel, PDF, or sync to Tally.

Case Studies

Brands That Found Profit They Didn't Know They Had

Fashion D2C · BengaluruGMV: ₹3.6 Cr / month· Amazon, Flipkart, Myntra, Shopify

The Problem

Founder thought the business was 22% net margin per their Excel model. Year-end CA review showed actual margin was 11% — storage fees, returns and channel-wise ad spend were never fully costed per SKU.

eVanik Solution

eVanik mapped 6 months of back-data and surfaced Kill List of 34 negative-margin SKUs (₹14.6L drag). Discontinued 18, re-priced 12, switched 4 to self-ship.

Outcome

+7.2 pp

Net margin within 3 months

Key metric

₹26L / mo

Margin recovery run-rate

Electronics Seller · MumbaiGMV: ₹9.8 Cr / month· Amazon FBA, Flipkart Smart

The Problem

Ad spend crossing ₹1.1 Cr/month with no SKU-level visibility on ROAS. "Bestsellers" were selling well but bleeding on TACoS.

eVanik Solution

eVanik AI flagged 22 SKUs with TACoS >18%. Pause + reallocate to 9 hero SKUs with TACoS <9% and margin >25%.

Outcome

+₹82L

Net profit added in Q1

Key metric

TACoS 14% → 9%

Blended ad efficiency

Home & Kitchen Brand · JaipurGMV: ₹1.2 Cr / month· Amazon, Meesho, JioMart

The Problem

"Bestseller" SKU was 28% of revenue but founder suspected it was low-margin after returns. Couldn't prove it in Excel.

eVanik Solution

Product P&L showed the SKU at 4.2% net margin vs category average 19%. Raised MRP ₹60, eliminated Meesho listing (mall fees wiped margin).

Outcome

4.2% → 21%

Margin on the hero SKU

Key metric

₹4.1L / mo

Additional profit on one SKU

Read more eVanik success stories →

WHAT OUR CLIENTS SAYS

Testimonials

FAQ

Frequently Asked Questions

How does eVanik track profit and loss across multiple channels?

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Which e-commerce channels are supported for P&L tracking?

+

How accurate is the automated profit and loss calculation?

+

Can I see profitability at the individual SKU level?

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Does eVanik help with GST-compliant financial reporting?

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Ready to See Your Real Profit & Loss?

Join 10,000+ sellers who trust eVanik to track every rupee across every SKU and every channel.

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