India's #1 Amazon Developer Partner

Start Free
logo
eVa

eVa

Powered with eVanik AI

eVa

Hi there!

My name is eVa!

How can I help you?

Start Chat

⚡ Powered by eVanik AI

A Book by Mayank Kumar, Founder of eVanik

The Business of Survival

48 Hard-Won Lessons from the Trenches

From Rs. 230 Crore to Rock Bottom, and back. A brutally honest account of what it actually takes to survive in Indian business — spanning automobiles, telecom, retail, and e-commerce.

Buy on Amazon India
The Business of Survival by Mayank Kumar

The Story Behind eVanik

In 1998, a fresh MBA graduate boarded a train to Raipur with no reservation, no seat, and no idea that he would spend the night sleeping on newspapers spread near the toilet. Twenty-eight years later, that same man runs eVanik — India's #1 e-commerce management platform, trusted by 10,000+ sellers.

The Business of Survival is not another startup success story. It is something rarer — a brutally honest account of what it actually takes to survive in Indian business. Mayank Kumar's journey spans eleven organizations across automobiles, telecom, retail, electronics, and e-commerce.

From watching Subhiksha collapse overnight to building Knottykart into a Rs. 230 crore enterprise before VAT reforms destroyed it in months — this memoir captures the exhilarating highs and devastating lows that define entrepreneurship. It's also the story of why eVanik exists: built by a seller who lived every pain point that the platform now solves.

1

Built and lost a Rs. 230 Crore business — and came back stronger

2

28 years across 11 organizations in automobiles, telecom, retail, electronics & e-commerce

3

48 hard-won survival lessons from the trenches of Indian business

4

From selling LML scooters in Chhattisgarh to founding India's #1 e-commerce SaaS platform

5

The real story behind eVanik — built by a seller who lived the pain

Mayank Kumar

Mayank Kumar

Founder & CEO, eVanik

St. Columba's School alumnus with an MBA from Bharti Vidyapeeth. Has held leadership positions at Airtel, Samsung, Reliance, Subhiksha, The Mobile Store, Videocon, Genus, and Yebhi.com. Previously founded Knottykart (Rs. 230 Cr). Lives in Delhi with his family.

Survival Lessons from the Book

"The person who stays after everyone leaves is either the most loyal or the most dangerous."

"When investors ask for POC, then traction, then differentiator, then TAM, then POC again — they're not evaluating you. They're exhausting you."

"Revenue is vanity, profit is sanity, but cash flow is reality."

What Readers Are Saying

The Business of Survival - Back Cover

From Pain to Platform

Every pain point described in the book is a feature that eVanik now solves. The platform was born from real seller experience — not a boardroom whiteboard.

Seller pain

The Pain

Lost crores to marketplace errors, manual reconciliation, and undetected fee overcharges.

Building solution

The Solution

Built eVanik to automate everything that sellers struggle with — reconciliation, accounting, inventory, and claims.

Success

The Result

₹1098 Cr+ recovered for 10,000+ sellers. India's #1 Amazon Developer Partner for 3 consecutive years.

Built by a Seller, for Sellers

The same experience that filled 400 pages of survival lessons now powers eVanik's platform.

Get the Book
Evanik

eVanik Seller Digest

Weekly fee recovery tips, GST updates & exclusive seller resources. No spam.

Amazon
Facebook
ISO Certified
VPAT Compliant
Capterra
Trustpilot
Google Partner

D79, Ground Floor,Sector-2,Noida,Uttar Pradesh-201301

Balaji Complex,Veer Sarvarkar Block Shakarpur,Delhi-110092

CompanyFeaturesSupport
Help & Support
hello@evanik.ai
8599900025

© 2025 Evanik Networks Private Limited

Become a Partner|Privacy Policy|Refunds|Terms of Service